Paris Saint-Germain and the international brand of online betting platform 1XBET have signed a partnership agreement covering the next three seasons.
From 1st July 2022, 1XBET will become an official regional partner of the Parisian club in Africa and Asia, before extending to other regions from the following seasons onwards. In all these territories, they will roll out marketing campaigns featuring the men’s professional football team.
“We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain,” announced Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain. “1XBET is well established in continents where the club has a great many supporters. 1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries.”
“Paris Saint-Germain is one of the world’s most popular football clubs,” added Alex Sommers, spokesperson for 1XBET. “We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience.”
1XBET is one of the world’s leading bookmakers, operating directly and via its franchise partners in more than 20 countries across Latin America, Europe, Africa and Asia, employing thousands of staff.